Luke Kachersky

Luke Kachersky became an assistant professor of marketing at Gabelli School of Business in 2008, after completing his Ph.D. in marketing at Baruch College of the City University of New York. His research, which focuses on consumer behavior, including the psychology of pricing and the role of self-concept in consumer decision-making, has been published in journals such as the Journal of Marketing Management and the Journal of Product and Brand Management and highlighted at major academic conferences.

Professor Kachersky has taught graduate-level marketing management and undergraduate-level marketing research and consumer behavior, and he designed a mini-course for Fordham on consumer social responsibility. He has received recognition for his teaching, including the 2010 Gabelli School of Business Cura Personalis Award, given to the faculty member who embodies the Jesuit principle of "care for the whole person" by challenging students while giving them the support they need to excel. In 2011, Dr. Kachersky was also honored with the Academy of Marketing Science Outstanding Teacher Award.

Prior to pursuing his academic career, Dr. Kachersky worked in his family's retail operation, where he learned the value and nuances of creating long-term, profitable relationships with customers, thus beginning a lifelong passion for marketing and its ideals.

• Ph.D.: Business Marketing, City University of New York, Baruch College
• Master's: M.B.A., St. John’s University
• Bachelor's: B.S., Marketing, St. John’s University

• Brand name construction
• Price framing

• Kachersky, Luke and Ryall Carroll [equal authorship] (2019), “Service Fundraising and the Role of Perceived Donation Efficacy in Individual Charitable Giving,” Journal of Business Research, 99: 254-263.
• Carnevale, Marina, Ozge Yucel-Aybat, and Luke Kachersky (2018), “Meaningful Stories and Attitudes toward the Brand: The Moderating Role of Consumers’ Implicit Mindsets,” Journal of Consumer Behaviour, 17(1): e78-e89.
• Kachersky, Luke and Marina Carnevale (2015). Effects of Pronoun Brand Name Perspective and Positioning on Brand Attitude. Journal of Product and Brand Management, 24(2): 157-164.
• Kachersky, Luke, Sankar Sen, Hyeong Min Kim, and Marina Carnevale (2014). Buyer Beware of Your Shadow: How Price Moderates the Effect of Incidental Similarity on Buyer Behavior. Journal of Applied Social Psychology, 44(10): 643-649.
• Kachersky, Luke, and Dawn Lerman (2013). Bridging Marketing's Intentions and Consumer Perceptions. Journal of Consumer Marketing, 30(7): 544-552.
• Kachersky, Luke and Nicole Palermo [equal authorship] (2013). How Personal Pronouns Influence Brand Name Preference. Journal of Brand Management, 20(7), 558-570.
• Carroll, Ryall, Carleen Ramlochansingh, and Luke Kachersky (2012). Using Content Analysis in Social Networking to Gain Cultural Insights. International Journal of Internet Marketing and Advertising, 7(4): pp. 279-291.
• Kabadayi, Sertan and Luke Kachersky (2012). The Role of Wireless Service Provider Trust on Consumer Acceptance of SMS Advertising. International Journal of Internet Marketing and Advertising, 7(1): pp. 31-50.
• Kachersky, Luke (2011). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes.Journal of Retailing, 87(4): 479-488.
• Kachersky, Luke (2011). Do Moniker Maladies Afflict Name Letter Brands? A Dual Process Theory of Name Letter Branding and Avoidance Effects. Journal of Experimental Social Psychology, 47(3): 642-646.
• Kachersky, Luke and Hyeong Min Kim (2011). When Consumers Cope With Price Persuasion Knowledge: The Role of Topic Knowledge. Journal of Marketing Management, 27(1): 28-40.
• Kim, Hyeong Min and Luke Kachersky (2006). Dimensions of Price Salience: A Conceptual Framework for Perceptions of Multi-Dimensional Prices. Journal of Product and Brand Management, 15(2): 139-147.