Marketing Strategy and Management

Chief Marketing Officer (CMO)

The Chief Marketing Officer is a visionary leader who oversees the firm’s offerings and product portfolio to create value for customers and business partners/stakeholders. Internally, they are part of the company’s leadership team and work closely with the other C-suite executives to meet the company’s goals and targets. The CMO monitors business intelligence from within and outside the industry to identify opportunities and threats and strategize accordingly. They lead the communications and delivery of the firm’s offerings, build marketing strategies, and manage products, relationships, and business partners. CMOs oversee strategies related to pricing, product development, and integrated marketing communications. They develop strategic partnerships and agency relationships to accomplish strategic goals, including hiring these partner agencies to implement the company’s marketing vision. (MBA, 12+ yrs. Exp.)

Vice President of Marketing

A VP of Marketing reports to the Chief Marketing Officer (CMO) or the Chief Executive Officer (CEO) and leads various marketing activities in collaboration with the sales and product development teams and other departments. The VP of Marketing relies on customer, competitor, and market intelligence data to identify trends and implement plans to advance a company’s presence in the marketplace. The individual may also manage relationships with partner agencies. (BA/BS, MBA/MS, 8+ yrs. Exp.)

Strategic Marketing Manager/Director of Strategy

Strategic Marketing Managers develop solutions to marketing challenges, analyze solutions, and recommend related action plans that focus on maximizing outcomes. They may create business partnerships (B2B) or work with consumers (B2C) to develop appropriate marketing plans. They focus on target markets by driving key brand metrics in order to positively influence company revenues and profits and handle day-to-day communications with partner agencies. (BA/BS, MS, 7+ yrs. Exp.)

Program Analyst

Program Analysts monitor a firm’s various marketing activities and evaluate their performance by collecting and analyzing data to capture appropriate Key Performance Indicators (KPIs). They use analytical methods to improve business plans and marketing programs and optimize budgets and production schedules to ensure that marketing teams meet contractual/ project requirements. These specialists perform or use in-depth research and interact with vendors and customers. (BA/BS, MS, 5+ yrs. Exp.)

Marketing Technologist

Marketing Technologists focus on the intersection of technology and marketing, often referred to as marketing technology (“Martech”). They understand both the marketing and technology sides of the business and focus on employing technology to support the organization’s teams who carry out the marketing activities spanning strategy development, marketing plan implementation, and customer retention. These individuals work on designing and delivering value offerings to customers and developing compelling experiences. They work with cross- functional teams, including information technologists, engineers, data scientists/analysts, product specialists, and leadership teams. They oversee marketing-related software assets and their activities, including purchasing, developing, updating, and implementing software programs. With significant technological advances, Marketing Technologists play an increasingly critical role in marketing operations. (BA/BS, 5+ yrs. Exp.).

Program/Project Manager

A Program/Project Manager develops and coordinates marketing tasks and budgets. They create and maintain monthly and weekly project schedules across departments and ensure that project roadmaps are on track for completion. (BA/BS, 4+ yrs. Exp.)

Marketing Consultant/Advisor

Marketing Consultants are external advisors who work with companies to develop and implement marketing strategies. They help firms identify opportunities and threats and develop business goals, marketing plans, advertising messages, and promotional activities to achieve the desired goals. (BA/BS, 3+ yrs. Exp.)

Marketing Operations Specialist

Marketing Operations Specialists drive the end-to-end execution of campaigns, growth strategies, and sales initiatives. Their responsibilities may include program execution, project and process management, and training. They monitor the outcomes of marketing programs and help improve the efficiency and effectiveness of marketing operations. (BA/BS, 3+ yrs. Exp.)

Marketing/Project Associate/Coordinator/Assistant Marketing Associates support marketing and research activities and follow industry trends. Project Coordinators track organizational tasks to ensure that marketing initiatives stay within the allocated time and budget. They perform administrative tasks related to product management from development to production and communicate to top management regarding timelines and best practices. (AA, BA/BS, 1+ yr. Exp.)

Demand Generation/Growth Marketing Manager

Demand Generation Managers are responsible for designing and executing inbound and outbound marketing programs that stoke demand. They target new markets and enhance existing ones to increase awareness and demand, ultimately leading to enhanced sales. See also the Business Development category. (BA/BS, 5+ yrs. Exp.)

Demand Generation Specialist/Analyst

Demand Generation Specialists translate business briefs into usable information for marketing automation systems, prepare analytics, and collaborate with internal or external partners. They use demand generation programs and analyze data from various sources to generate insights for increasing leads. See also the Business Development category. (AA, BA/BS, 3+ yrs. Exp.)

Growth Marketing Strategist

A Growth Marketing Strategist leverages data for business insights to identify growth opportunities and understand the customer journey. They create omnichannel strategies to engage, retain, and convert customers into brand advocates. They utilize marketing, CRM, and digital data to build impactful dashboards and datasets that evaluate ROI. These strategists optimize activities and adopt various analytical, technical, and tactical activities to assess key touchpoints and streamline marketing practices using the latest technologies. (BA/BS, 3+ yrs. Exp.)

Event Manager

Event Managers design and execute various promotional and industry events and secure venues. They research, plan, manage calendars, solicit quotes, and negotiate and sign vendor contracts. They also plan and monitor timelines, budgets, and details to ensure timely and accurate event objectives. (AA, BA/BS, 2+ yrs. Exp.)

Event Marketing Specialist/Coordinator

An Event Marketing Specialist works at trade shows, concerts, sporting events, and designs the details related to all elements. They follow plan schedules and develop booth designs. (AA, BA, 0-1 yr. Exp.)