Public Relations
Public Relations handles the reputation of the company or brand through owned, earned, and paid communications. They handle the creation of messaging points and the identification of appropriate media channels and influencers to build brand awareness and manage the reputation of the company or brand. They often coordinate with other internal stakeholders to hone employee and external communication strategies and respond to negative publicity.
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Media Relations/Communication Manager/Director
A Media Relations Director manages communications between the firm, the clients, and the media. They initiate and develop relationships with key stakeholders across traditional and digital media channels and devise/implement strategic communication plans. Media Relations Directors develop, write, and approve messaging for press releases and pitches, develop talking points, supervise social media content, and craft media statements and op-eds, among others. (BA/BS, MS, 8+ yrs. Exp.)
Publicity Assistant/Public Affairs Specialist
Publicity Assistants create and execute publicity plans for clients. They write press releases and cultivate relationships with journalists. They assist the senior publicity team with high-profile awareness campaigns for individuals, brands, and companies, coordinate correspondence and publicity materials, and review copy requests. With support from supervisors, they seek publicity opportunities across print, TV, radio, and online media for assigned clients. They also track media impressions, provide summaries to their clients, and research and identify relevant influencers and media outlets for tie-ins and placements. (BA/BS, MS, 4+ yrs. Exp.)
Media Relations Specialist
A Media Relations Specialist cultivates relationships with media and devises brand or product positioning strategies for specific media outlets. They plan photo and editorial opportunities for the media, develop editorial ideas and news releases, and pitch them to the media. (BA/BS, 1+ yrs. Exp.)
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Public Relations/Corporate Communications Manager
Public Relations/Corporate Communications Managers act as the bridge between a company and the outside world. They manage day-to-day external communications, often dipping into public relations. They build and nurture relationships with individuals at all levels of the organization in order to manage the company’s PR footprint. (BA/BS, 5+ yrs. Exp.)
Internal Communications Manager
An Internal Communications Manager plans and directs the activities to maintain the company’s internal image and raise awareness of relevant firm initiatives. Their responsibilities include leading and managing various internal development strategies, and often utilizing internal portals and platforms to execute these strategies. This includes designing, developing, and executing the internal communication plans and strategies for various operations. (BA/BS, 3+ yrs. Exp.)
Internal/External Communications Specialist
Internal/External Communications Specialists are responsible for the content of internal/external communications delivered by an organization. This includes reminders, memos, executive emails, sponsorships, contests, fundraisers, and marketing materials. (BA/BS, 2+ yrs. Exp.)
Communications Coordinator/Assistant
A Communications Coordinator is an administrative role that supports the Communications department in executing and monitoring communication strategies. They create public relations and marketing materials such as press releases, blog posts, and newsletters. They also track and report on communications analytics, such as media impressions, brand awareness, and media coverage. (BA/BS, 0-2 yrs. Exp.)
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Client/Customer Relations Manager/Director
A Client/Customer Relations Manager handles and resolves client queries, develops strategies for improving customer service, and trains other client services staff. They cultivate and maintain trusting relationships with existing clients, bring new clients on board, and protect the brand by maintaining a positive image. (BA/BS, 6+ yrs. Exp.)
Customer Relations Specialist/Consultant
Customer Relations Specialists work with internal and external teams to develop strong and trusted customer relationships through timely communications. They seek to offer excellent customer service to customer calls and resolve customer complaints promptly. (BA/BS, 2+ yrs. Exp.)
Client Marketing/Retention Associate
Client Marketing/Retention Associates coordinate loyalty and retention programs designed to win back lost customers, and reward or retain existing customers. They understand account- based marketing tactics and technologies and have experience managing digital marketing campaigns. (AA, BA/BS, 0-3 yrs. Exp.)
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Investor Relations Manager/Director
Investor Relations Managers strategically lead the marketing of the firm’s stock in a way that integrates finance, communication, and marketing in a manner compliant with securities laws; enable effective two-way communication between a company, the financial community, and other constituencies, ultimately contributing to a company’s securities achieving fair valuation. While Investor Relations roles are similar to Public Relations as they both focus on communications, they differ from Public Relations in their purpose; they market the stock and help investors make appropriate decisions regarding buying or selling the company’s stock. Investor Relations Managers often work closely with a company’s C-Suite executives and Internal and External Communication teams to help publish the firm’s annual report, host the annual shareholders’ meetings, and take care of voting initiatives. (BA/BS, 8+ yrs. Exp.)
Fundraising Manager
Fundraising Managers plan, direct, and coordinate activities to create and maintain a favorable public image and raise awareness for their organization, which may also include fundraising activities and projects. (BA/BS, 5+ yrs. Exp.)
Investor Relations Analyst
An Investor Relations Analyst collects and analyzes market data and benchmarks the enterprise’s performance. They collect investment information and prepare and communicate shareholder reports. (BA/BS, 2+ yrs. Exp.)
Investor Relations Assistant
An Investor Relations Assistant handles the administrative duties related to investor relations. They assist in gathering and organizing information and reports and preparing investor communication materials and internal memos and reports. (BA/BS, 2+ yrs. Exp.)