Ikechi Okoronkwo

Adjunct Professor of Marketing

Ikechi Okoronkwo is global executive director for advanced analytics at Mindshare. In this role, he helps clients to develop actionable mechanisms to leverage data in new ways and embrace innovations in applied AI and predictive analytics.

Okoronkwo’s contributions to the industry were recognized in 2020 when he was selected by Adweek as a Media All-Star for leading the creation of Mindshare’s analytics and scenario-planning platform, Synapse. In 2023, Okoronkwo was hailed by Business Insider as one of 15 advertising executives leading the industry’s charge into generative AI. A member of the Forbes Technology Council, he also serves on the board of directors for the Media Rating Council.

Okoronkwo teaches courses in marketing analytics insights at Fordham University’s Gabelli School of Business. He also has taught at Pace University’s Lubin School of Business, where he earned an M.B.A. Okoronkwo, who also holds a bachelor’s degree in international business from Manhattanville College, organizes case competitions to provide experiential learning opportunities for the next generation of analytics and marketing professionals.