Linda J. Luca

Adjunct Professor of Marketing

Linda J. Luca teaches integrated marketing communications at Fordham University’s Gabelli School of Business and is a co-director of the School’s M.S. in Marketing intelligence.

Prior to joining Fordham, Luca was an EVP, group managing director, for McCann New York and served as the agency’s New York leader for training young talent. For over 30 years, she managed integrated campaigns for Unilever, Cadbury-Adams, J&J Acuvue, Major League Baseball, Lowe’s Home Improvement, Coca-Cola’s Powerade, and others. Her success was recognized with Effies and AME awards for advertising effectiveness. Later, Luca served as a judge for these same prestigious competitions. She also has received accolades for her work in the classroom, including the Gabelli Faculty Cura Personalis Award, the Teaching Excellence Award (Part Time), and the Dean’s Award for Impact.

Luca holds an M.B.A. in finance from Pace University’s Lubin School of Business and a B.A. in History from the University of Michigan.