Seoyoung Kim

Seoyoung Kim serves as an assistant professor in the Marketing Area at Fordham University's Gabelli School of Business. She earned a Ph.D. in Marketing from the University of Georgia in May 2022, and joined Fordham in the fall of the same year. Kim's research primarily focuses on understanding the responses and adaptations of various market stakeholders—consumers, businesses, and the public—to paradigmatic changes in the marketplace. Her substantive areas of interest include digitization, brand activism, and the evolution of distribution channels. She employs a diverse set of methodologies in her work, including applied econometrics, text analysis, network analysis, and statistical machine learning.

Kim’s contributions to the field have been recognized and disseminated through presentations at prestigious conferences such as the ISMS Marketing Science Conference and the AMA Academic Conference. Her work has been published in renowned journals such as the Journal of the Academy of Marketing Science and the International Journal of Advertising.

• Peng Vincent Zhang, Seoyoung Kim and Anindita Chakravarty (2023), “Influence of Pull Marketing Actions on Marketing Action Effectiveness of Multichannel Firms: A Meta-analysis,” Journal of the Academy of Marketing Science, 51, 310-333.
• Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee and Charles R. Taylor (2020), “Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness,” International Journal of Advertising, 39 (6), 761-782.