Zhe Han

Zhe Han is a Assistant Clinical Professor of Marketing at the Gabelli School of Business of Fordham University. Before joining Fordham, Dr. Han served as a Visiting Assistant Professor at Tulane University, where he taught various marketing classes, including Research and Analytics, Advanced Marketing Strategy, etc., at both the undergraduate and the graduate levels. Dr. Han received his Ph.D. from Emory University with an emphasis in quantitative marketing. He has done extensive research related to gamification and dynamic incentive schemes in marketing.