The National Technology Readiness Survey
The National Technology Readiness Survey (NTRS) is an annual study produced by Rockbridge Associates Inc., A. Parasuraman, and the Responsible Business Center at Fordham University Gabelli School of Business. Each year, the survey gathers normative information on the U.S. population and addresses timely issues faced by services and tech companies. The survey has been ongoing since 1999.
Examples of past topics include the adoption of e-government, the impact of the internet on work habits, green technology, ESG Literacy, and omni-channel consumer behavior. The NTRS has been replicated in other countries, including Sweden, Norway, Austria and Chile.
