Lerzan Aksoy

Lerzan Aksoy, Ph.D. is Dean, and Professor of Marketing at Fordham University’s Gabelli School of Business. From 2015 to 2022 she served as Associate Dean of Undergraduate Studies and Strategic Initiatives.

She is the 2022 recipient of the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service. Dean Aksoy’s scholarship focuses on customer loyalty and she has co- authored and co-edited 5 books, one of which is the NY Times bestseller The Wallet Allocation Rule. She currently serves on the Academic Council of the AMA (American Marketing Association) which oversees the academic programming of the association.

Dr. Aksoy is a global nomad having lived in over 10 countries growing up, is a Fulbright scholar and received her PhD in marketing from the Kenan-Flagler Business School, University of North Carolina – Chapel Hill.