Dominik Molitor

Dominik Molitor

Associate Professor
Information, Technology, and Operations
Joined Fordham: 2016

General Information:
140 West 62nd Street, Room 437
New York, NY 10023

Email: [email protected]
Website: dominikmolitor.com

  • Dominik Molitor is an associate professor of Information, Technology, and Operations at the Gabelli School of Business. Professor Molitor earned his Ph.D. (Dr. oec. publ.) in business administration and information systems from the Ludwig Maximilians University Munich. 

    His research interests lie at the intersection of behavioral and technical aspects of information technology. Molitor mainly focuses on (digital) retailing, location-based advertising, quantitative UX, and digital public policy. He relies on econometrics and data science methods using large-scale observational data as well as lab and field experiments, often based on mobile applications, including geo-fencing and GPS/location data.

    Dominik Molitor's CV is available here.

    • Ph.D.: Ludwig Maximilians University Munich, Germany (Dr. oec. publ.)
    • Master’s: Ludwig Maximilians University Munich, Germany (MBR); Goethe University Frankfurt, Germany (Dipl.-Kfm.)
    • Digital Retailing
    • Causal Inference
    • Privacy and IT Security
    • Advertising Effectiveness
    • Location Analytics
  • Selected Publications

    • Gabel, Sebastian / Molitor, Dominik / Spann, Martin (2024): “The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment,” Marketing Science, 43(4), 723-733.
    • Molitor, Dominik / Spann, Martin / Ghose, Anindya / Reichhart, Philipp (2024): “Push versus Pull Targeting in Location-Based Advertising: Evidence from a Field Experiment,” Information Systems Research, Articles in Advance.
    • Molitor, Dominik / Daurer, Stephan / Spann, Martin / Manchanda, Puneet (2023): “Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior and Offline Shopping,” Decision Support Systems, 174 (November), 114018.
    • Molitor, Dominik / Reichhart, Philipp / Spann, Martin / Ghose, Anindya (2020): “Effectiveness of Location-Based Advertising and the Impact of Interface Design,” Journal of Management Information Systems, 37(2), 431-456.
    • Heusler, Andreas / Molitor, Dominik / Spann, Martin (2019): “How Knowledge Stock Exchanges Can Increase Success in Massive Open Online Courses,” PLOS ONE, 14(9), e0223064.
    • Naegelein, Philipp / Spann, Martin / Molitor, Dominik (2019): “The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment,” Decision Support Systems,121 (June), 109-120.
    • Daurer, Stephan / Molitor, Dominik / Spann, Martin (2012): “Digitalisierung und Konvergenz von Online- und Offline-Welt: Suchverhalten im mobilen Internet,” Journal of Business Economics, 82(sh 04/2012), 3-23 (in German).
    • Molitor, Dominik / Hinz, Oliver / Wegmann, Sarah (2011): “The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products,” Journal of Business Economics, 81(1), 29-59.

    Refereed journal publications

    • Molitor, D., Reichhart, P., Spann, M, Ghose, A (2020): “Effectiveness of Location-Based Advertising and the Impact of Interface Design,” Journal of Management Information Systems, 37(2), 431-456.
    • Heusler, A., Molitor, D., Spann, M. (2019): ”How Knowledge Stock Exchanges Can Increase Student Success in Massive Open Online Courses,” PLOS ONE, 14(9), e0223064.
    • Naegelein, P., Spann, M., Molitor, D. (2019): “The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment,” Decision Support Systems, 121, 109-120.
    • Molitor, D., Spann, M. (2015): “Location-Based Advertising,” Medienwirtschaft - Zeitschrift für Medienmanagement und Kommunikationsökonomie, 12(4), 40-43.
    • Daurer, S., Molitor, D., Spann, M. (2012): “Digitalisierung und Konvergenz von Online- und Offline-Welt: Suchverhalten im mobilen Internet,” Journal of Business Economics, 82(sh 04/2012), 3-23 (in German).
    • Molitor, D., Hinz, O., Wegmann, S. (2011): “The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products,” Journal of Business Economics, 81(1), 29-59.

    Refereed conference publications

    • Molitor, D., Zubcsek, P., Spann, M., Reichhart, P. (2019): “The Interplay of Retargeting and Location Revisits in Location-Based Advertising,” Proceedings of the 2019 International Conference on Information Systems (ICIS), Munich, Germany.
    • Molitor, D., Spann, M., Ghose, A., Reichhart, P. (2018): “Measuring the Effectiveness of Location-Based Mobile Push vs. Pull Targeting,” Proceedings of the 2018 International Conference on Information Systems (ICIS), San Francisco, USA.
    • Molitor, D., Reichhart, P., Spann, M., (2016): “Location-Based Advertising and Contextual Mobile Targeting,” Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland.
    • Daurer, S., Molitor, D., Spann, M., Manchanda, P. (2013): “The Impact of Smartphones, Barcode Scanning and Location-based Services on Consumers‘ Search Behavior,” Proceedings of the 2013 International Conference on Information Systems (ICIS), Milan, Italy.
    • Daurer, S., Molitor, D., Spann, M. (2012): “Measuring Individual Search Costs on the Mobile Internet,” Proceedings of the 20th European Conference on Information Systems, (ECIS), Barcelona, Spain.